Hugh Bowen & Associates had built a nice business in researching users of video games and other interactive entertainment. President Hugh Bowen realized that his true value was not limited to games and entertainment, but rather that he had developed invaluable knowledge (along with a huge database) of young male consumers ages 9 – 35. This is a desirable demographic for range of marketers.

Clarity05 helped Bowen Research rebrand as Bowen Research – not focusing on video games, but on the young male consumer.

Hugh Bowen: “Clarity05 helped me clarify my thoughts on where my business is and how I can take it a level higher. They’re brand-focused in a way you don’t find with many creative service providers. They quickly gave my ideas some life, and added some great insight. We ended up with a web site and new brand identity that’s much stronger than anything we’ve ever had.”